MAD: The Luxury Partner in the Client Age
We exist to enable the luxury sector, its ‘maisons’ and people, to shine to their full potential in the Client Age.
Be the n°1 business partner that luxury decision makers call when they face a challenge of the Client Age, from strategy to activation.
This philosophy highlights our approach, which is both deeply business-minded and analytical, while always nurturing the dreams, creativity and emotions that make the luxury sector so unique.
At MAD, strategy requires a perfect mastery of the reality of the Maisons. Our obsession with results compels us to align strategy and operations so that our recommendations are ambitious, innovative, and inspiring while remaining realistic, concrete, and effective.
At MAD, we are convinced that Talent is the true engine of a brand's success. Complementary to MAD Strategy, MAD Academy is the Transformational Learning practice of the firm, a true business partner that activates the levers of change and performance directly with your teams, thus making it possible to rapidly implement your strategies.
At MAD, we are convinced that Talent is the true engine of a brand's success. Complementary to MAD Strategy, MAD Talent is an executive search firm recognized for identifying, recruiting, and highlighting Luxury Talents while providing a deep understanding of the organizational challenges of the Maisons.
MAD supports numerous players in the Fashion and Leather Goods sector across our five areas of expertise (Brand, Offer, Client, Distribution, People & Organisation). Omnichannel distribution issues hold significant importance (retail deployment strategy, retail concept, omnichannel integration, customer experience, retail performance, retail organization, etc.).
MAD supports key players in the Watches and Jewelry sector across five expertise areas (Brand, Offer, Client, Distribution, People & Organisation). Our expertise enables us to assist both mature actors in retailization and those transitioning towards a retail model.
MAD engages in Beauty with strategies in supply strategies, service innovation and customer experience, distribution strategies, transition to D2C, winning over HNWI, integrating brands at the group level, brand (re)launch, and Wellness strategies. MAD also supports other Luxury players diversifying into beauty.
MAD supports major players in the Luxury Wines and Spirits sector in developing their strategies. In this sector, MAD's key focuses are primarily on Brand Elevation and Direct-to-Consumer (D2C) distribution strategies.
MAD supports major players in the Luxury automotive industry in developing their strategies, which often still rely on a wholesale dealership model. Key considerations include customer experience and clienteling strategy in this context, and relevant product diversification for often iconic brands.
As product-based luxury and hospitality converge, MAD guides leaders in the hotel industry in their strategic thinking about their brand, offerings, positioning, experience, and customer service, equipping them to excel in the luxury universe.
Across all continents, MAD assists malls and department stores in their elevation towards Luxury. Our expertise applies to both future projects (strategic framing, positioning, offer strategy, experience strategy, brand strategy, zoning, leasing strategy, etc.) and existing projects (assessment, retail performance, strategic repositioning, etc.).
MAD assists financial institutions in their investment strategies in the Luxury sector, covering M&A strategy, due diligence, and operational support.