CAPEX & Luxury: How to reconcile performance and creativity?

“Transform without losing what's essential. Innovate without betraying DNA. Spend smartly without holding back momentum.”

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Chez MAD, we are convinced that investment management (CAPEX) is not just a matter of numbers. It is a lever for transformation, coherence and lasting impact.

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In this MAD Talk, Delphine Vitry, co-founder of MAD, shares our approach, our methods and above all our ambition: to help luxury houses maintain their audacity... while ensuring their profitability.

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Why rethink the governance of investment projects?

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How to create synergies between design, finance and retail?

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And above all, how to make budgetary constraints a driver of creativity?