Our team
The MAD team is composed of more than 60 consultants who cultivate unparalleled expertise to meet the challenges of the Client Age.
Founded MAD in 2009 with Jean, and since then has been thinking about the new models of the luxury sector, develops new clients, pampers the existing ones and spends as much time as possible inventing future MAD practices.
EM Lyon, Dauphine, Louis Vuitton and Celine.
Able to do 4 things at the same time without letting go of anything, not even her phone.
Founded MAD in 2009 with Delphine, and since then has put all his energy in supporting Luxury leaders writing new chapters for their brands. Jean is in charge of the international development of MAD, with a first office opened in Shanghaï in 2021.
HEC, Masaï
Shares with Montesquieu the belief that " Severity makes the fools happy", and therefore enjoys a daily dose of humor ... with a touch of hedonism.
In charge of the MAD Strategy division, Véronique leads a team with singular and complementary skills, constantly looking for innovative solutions to help Luxury players in the definition and implementation of disruptive strategies.
HEC, LSE, 12 years of Marketing in the cosmetic industry (Bourgeois, Dior) andbusiness angel within Jewelry.
Cosmopolitan with more than 15 years spent in Mexico, Montreal, Los Angeles, Washington DC andLondon.
Works on business and client relationship experientialization strategies for luxury Maisons.
8 years of solid experience in financial analysis in Paris and London specialized in the luxury sector. Founded 1889, a Paris based agency specialized in the “experientialization” of luxury client relationships.
An enthusiast of French literature (L’Équipe) and cultural events (Parc des Princes).
Supports MAD’s clients in defining a strategic vision and its operational application.
HEC, Roland Berger, Hermès, Développement Retail.
Art, design and opera.
Expert in brand strategy.
HEC, Duke University, Shanghai International Studies University, LVMH
Storyteller!
Helps MAD clients to place the clients' needs at the heart of their retail strategy.
EM Lyon, East China Normal University Shanghai, Chanel Watches andFine Jewelry then Fashion, Product and Client Marketing.
Passionate about “bistronomie”, her measurement unit is the price of a menu in one of the Fooding best tables.
Helps MAD Talent clients to recruit the profiles best suited to their needs and organizations, with a dual approach combining talent watch and development
ESCP, investment banking, tourism and events in China, executive search since 2007.
Yoga (especially by the ocean), Italian cuisine and compulsive reader.
Identifies, recruits and nurtures Luxury talents to successfully support MAD Talent's clients in their transformation strategy.
Creative director within marketing operational agencies and then Business Unit managing director in charge of international development for beauty, travel and luxury business.
Dopamin, endomorphin and serotonin booster.
Boosts our capacity to support luxury Houses in their transformation within the Chinese market.
SDA Bocconi, LBS, Columbia Business School, Secret Garden, Creative Capital, Altavia.
Chinese contemporary art and dark chocolate.
In charge of MAD’s awesome talents management.
EDHEC, Celsa. Financial audit at Arthur Andersen (a little), consulting at Masaï/Ayming (a lot), HR and Talent Management at Richemont and Boston Consulting Group (passionately). Now Talent Manager (MADly).
Stay calm even in the worst situations and can read minds - especially mine.
Helps Luxury leaders to understand tomorrow’s world, to develop surprising and convincing D2C Stratégies.
Sciences Po, Hitotsubashi University, The Kooples, Volcan.
Like ChatGPT, feeds on all his surounding to generate, on demand, innovative conceptual connections between vairous topics such as sociology, selling skills, design, or even Marvel movies.
Supporting our clients in solving the challenging equation between branding, customer centricity, outstanding experience and… P&L.
Unibail-Rodamco-Westfield, PMP, L’Artisan Parfumeur, L’Occitane en Provence, HEC Paris.
Champagne is always a good idea.
Helps MAD Academy clients drive the growth and engagement of their most precious asset: their teams!
HEC Paris, University of British Columbia, L'Oréal, Pernod Ricard.
Ensures that endorphine levels in MAD offices are always high!
Helps clients develop their retail strategies in the digital world.
HEC Paris, Alibaba, Roland Berger, L'Oréal.
Data magician with digital mindset.
Empower MAD clients to shine through brilliant strategies championing excellence across brand, people, business, and client dimensions.
HEC Paris, Bocconi, USC Los Angeles, Galeries Lafayette, CELINE.
Foretells the future of Luxury in diamonds facets to always stay ahead of the trend.
Assists MAD clients in elaborating unique client experiences, efficient organizational structures and ambitious business strategies.
HEC Paris, LUISS Guido Carli, Veepee, Parfums Christian Dior.
Controls the electromagnetic field to spread positive energy.
Accompanies clients on their strategic reflections over retail concept definition and signature client experiences development.
Paris Dauphine University, London Business School, Strategy consulting at Accenture Strategy.
A passion for finding the best hotels and restaurants in any part of the world.
Supports MAD clients in their retail development and the creation of unique experiential strategies.
ESCP Business School, Institut Français de la Mode, Givenchy, Louis Vuitton, LVMH Fragrance Brands.
Decodes the trend Matrix faster than Neo, and has no equal in making original connections of ideas.
AccAccompanies clients to define and implement luxury strategies with practical solutions.
ESSEC, HKUST, Van Cleef andArpels, Lane Crawford, Prada.
Never stressed. Absolutely never.
Assists MAD clients in their strategic reflections on the retail universe and the development of unique and memorable client experiences.
ESCP Europe, Warwick University, Chanel, L'Oréal.
Better face recognition ability than the Berghain’s physiognomist.
Assists MAD clients in defining innovating retail strategies and elaborating unique client experiences.
Audencia Business School, Pace University New York, CHANEL, LVMH Fragrance Brands.
Benchmarks faster than her shadow, from retail trends to salad bars.
Assist MAD clients in the development of retail strategies to create unique and innovative customer experiences.
EDHEC, Hong Kong Baptist University, Louis Vuitton, One Point, Groupe Rocher.
Surf the wave as well as Excel cells.
Assists MAD clients in the design of tailor-made training strategies, from global vision to field execution. A dual beauty and fashion culture, nourished by experiences in both mature and emerging markets, at the service of teams that want to perform at the height of their homes.
EM Normandie (Master Business & Management), Chanel, Dior, within Global and European functions and on the direct market in Dubai.
Crossed deserts and parades to understand that forming a team in Dubai or Paris is above all speaking the same language: that of excellence.
Assists MAD's clients in developing innovative and omnichannel retail strategies to create personalized and memorable client experiences.
ESSEC Business School, McGill University, Louis Vuitton, DIOR.
As fast to format slides as to immortalize her costume parties.
Supports MAD's clients in defining business, client & brand strategies, from tactical expansion of distribution networks to the design of singular experiences.
EDHEC Business School, SungKyunKwan Graduate School of Business, UC Berkeley Haas Business School, Van Cleef & Arpels, Tiffany & Co., Louis Vuitton, Luxottica, Printemps, Galeries Lafayette.
Knows how to seamlessly handle a professional and personal schedule busier than the Fashion Week calendar.
Supports MAD’s clients in defining innovative and distinctive retail strategies to maximize their performance in the luxury sector.
ESSEC, Brandeis University, Kantar, Richemont.
Can turn the most boring data into captivating presentations with just a flick of his hand.
Supports MAD Academy in delivering tailored learning strategies and training content.
Istituto Marangoni, New York University, Paul Weiss LLP, Roger Vivier
An avid traveller, always finding obscure places in the world to visit with the help of Google Maps. Passionate about the ballet and performing arts.
Helps clients to shape and implement innovative luxury strategies.
Columbia University, Morgan Stanley, P&G et Bain.
Venturing into different destinations, brimming with energy and curiosity, finding joy in everything.
Helps clients define marketing strategy and accompany them in their marketing projects both in stores and in digital channels.
ESSEC, Louis Vuitton, Meituan/Meilishuo China.
Knowledgeable about the best and newest products of the most popular beauty brands.
Help clients with their marketing strategy and support their marketing projects
HEC Paris, Loreal Luxe, Kering, Ogilvy, Tencent, Unilever
Just a fashion girlie in her office glow-up era
Helps clients define marketing strategy and accompany them in their marketing projects both in stores and in digital channels.
EMLYON Business School, University of the Arts London, Moët Hennessy Diageo China, Giudecca 795 Gallery.
Wine and champagne enthusiast, Art-admirer and member of WOMEN@DIOR Community.
Work with MAD clients to develop innovative retail strategies and highlight their uniqueness
ESCP Business School, Hermès, Christian Dior Couture
Prominent level in offbeat humour and good mood
Assists MAD clients in defining unique customer and retail strategies, with an international perspective rooted in knowledge of the East Asian market.
Sciences Po, Yonsei University, French Fashion Institute, Pernod Ricard, Saint Louis, Business France Korea
Swap fridge magnets for niche fragrances on every trip
Accompagne les clients de MAD dans la définition de stratégies business et retail innovantes et la conception d’expériences client uniques
Université Paris 1 - Panthéon Sorbonne, Chanel, CELINE, BNPP Exane, Hermès
Suit les cours de Bourse avec autant d’assiduité que les défilés de la Fashion Week
Accompagne les clients de MAD dans l’élaboration de stratégies retail innovantes et d’expériences clients uniques, visant à optimiser leur performance dans l’univers du luxe.
Université Panthéon-Assas, EDHEC, Sungkyunkwan, UC Berkeley, Louis Vuitton, Celine.
Sur-analyse tout sociologiquement – même les micro-trends Tiktok.
Accompagne les clients de MAD pour mieux comprendre la nouvelle ère du luxe et contribuer à des projets de stratégie retail à la fois innovants et commercialement efficaces, avec une perspective internationale et un focus particulier sur le marché chinois.
HEC Paris Business School, Queen’s University (Canada), L’Oréal (Lancôme & YUE-SAI), Bottega Veneta, Christian Dior Couture.
Amatrice de bistrots, danseuse K-pop et "cat mom" — curieuse, énergique et structurée.
Assists luxury houses and players in the definition of innovative brand, customer and business strategies, by combining positioning, retail, innovation and trend forecasting to activate sustainable growth drivers.
SDA Bocconi Business School, Chloé, L'Oréal, Christian Louboutin, Tod's.
Able to name more emerging brands than a buyer in the middle of Fashion Week
J’aide MAD Academy à fournir des stratégies d’apprentissage et des contenus de formation sur mesure.
EM Lyon business school, Princeton University, The Brand Collector.
Curieuse et passionnée de voyage, j’aime découvrir de nouvelles adresses à Paris et explorer la ville à travers ses quartiers.
Assure le bon fonctionnement quotidien de MAD en pilotant la coordination interne et l’environnement de travail, aussi bien sur des sujets organisationnels que dans l’optimisation des process et l’expérience des équipes.
Responsable de corner Joaillerie : le Bon Marché paris. Graphiste en packaging de Luxe. Prépa Atelier Hourdé – Master en communication visuelle ESAT
Maîtrise l’art de l’organisation avec précision et fluidité, en y insufflant une sensibilité esthétique qui sublime chaque détail
Founded MAD in 2009 with Jean, and since then has been thinking about the new models of the luxury sector, develops new clients, pampers the existing ones and spends as much time as possible inventing future MAD practices.
EM Lyon, Dauphine, Louis Vuitton and Celine.
Able to do 4 things at the same time without letting go of anything, not even her phone.
Founded MAD in 2009 with Delphine, and since then has put all his energy in supporting Luxury leaders writing new chapters for their brands. Jean is in charge of the international development of MAD, with a first office opened in Shanghaï in 2021.
HEC, Masaï
Shares with Montesquieu the belief that " Severity makes the fools happy", and therefore enjoys a daily dose of humor ... with a touch of hedonism.
In charge of the MAD Strategy division, Véronique leads a team with singular and complementary skills, constantly looking for innovative solutions to help Luxury players in the definition and implementation of disruptive strategies.
HEC, LSE, 12 years of Marketing in the cosmetic industry (Bourgeois, Dior) andbusiness angel within Jewelry.
Cosmopolitan with more than 15 years spent in Mexico, Montreal, Los Angeles, Washington DC andLondon.
Works on business and client relationship experientialization strategies for luxury Maisons.
8 years of solid experience in financial analysis in Paris and London specialized in the luxury sector. Founded 1889, a Paris based agency specialized in the “experientialization” of luxury client relationships.
An enthusiast of French literature (L’Équipe) and cultural events (Parc des Princes).
Supports MAD’s clients in defining a strategic vision and its operational application.
HEC, Roland Berger, Hermès, Développement Retail.
Art, design and opera.
Expert in brand strategy.
HEC, Duke University, Shanghai International Studies University, LVMH
Storyteller!
In charge of MAD’s awesome talents management.
EDHEC, Celsa. Financial audit at Arthur Andersen (a little), consulting at Masaï/Ayming (a lot), HR and Talent Management at Richemont and Boston Consulting Group (passionately). Now Talent Manager (MADly).
Stay calm even in the worst situations and can read minds - especially mine.
Helps Luxury leaders to understand tomorrow’s world, to develop surprising and convincing D2C Stratégies.
Sciences Po, Hitotsubashi University, The Kooples, Volcan.
Like ChatGPT, feeds on all his surounding to generate, on demand, innovative conceptual connections between vairous topics such as sociology, selling skills, design, or even Marvel movies.
Supporting our clients in solving the challenging equation between branding, customer centricity, outstanding experience and… P&L.
Unibail-Rodamco-Westfield, PMP, L’Artisan Parfumeur, L’Occitane en Provence, HEC Paris.
Champagne is always a good idea.
Empower MAD clients to shine through brilliant strategies championing excellence across brand, people, business, and client dimensions.
HEC Paris, Bocconi, USC Los Angeles, Galeries Lafayette, CELINE.
Foretells the future of Luxury in diamonds facets to always stay ahead of the trend.
Assists MAD clients in elaborating unique client experiences, efficient organizational structures and ambitious business strategies.
HEC Paris, LUISS Guido Carli, Veepee, Parfums Christian Dior.
Controls the electromagnetic field to spread positive energy.
Accompanies clients on their strategic reflections over retail concept definition and signature client experiences development.
Paris Dauphine University, London Business School, Strategy consulting at Accenture Strategy.
A passion for finding the best hotels and restaurants in any part of the world.
Supports MAD clients in their retail development and the creation of unique experiential strategies.
ESCP Business School, Institut Français de la Mode, Givenchy, Louis Vuitton, LVMH Fragrance Brands.
Decodes the trend Matrix faster than Neo, and has no equal in making original connections of ideas.
AccAccompanies clients to define and implement luxury strategies with practical solutions.
ESSEC, HKUST, Van Cleef andArpels, Lane Crawford, Prada.
Never stressed. Absolutely never.
Assists MAD clients in their strategic reflections on the retail universe and the development of unique and memorable client experiences.
ESCP Europe, Warwick University, Chanel, L'Oréal.
Better face recognition ability than the Berghain’s physiognomist.
Assists MAD clients in defining innovating retail strategies and elaborating unique client experiences.
Audencia Business School, Pace University New York, CHANEL, LVMH Fragrance Brands.
Benchmarks faster than her shadow, from retail trends to salad bars.
Assist MAD clients in the development of retail strategies to create unique and innovative customer experiences.
EDHEC, Hong Kong Baptist University, Louis Vuitton, One Point, Groupe Rocher.
Surf the wave as well as Excel cells.
Assists MAD's clients in developing innovative and omnichannel retail strategies to create personalized and memorable client experiences.
ESSEC Business School, McGill University, Louis Vuitton, DIOR.
As fast to format slides as to immortalize her costume parties.
Supports MAD's clients in defining business, client & brand strategies, from tactical expansion of distribution networks to the design of singular experiences.
EDHEC Business School, SungKyunKwan Graduate School of Business, UC Berkeley Haas Business School, Van Cleef & Arpels, Tiffany & Co., Louis Vuitton, Luxottica, Printemps, Galeries Lafayette.
Knows how to seamlessly handle a professional and personal schedule busier than the Fashion Week calendar.
Supports MAD’s clients in defining innovative and distinctive retail strategies to maximize their performance in the luxury sector.
ESSEC, Brandeis University, Kantar, Richemont.
Can turn the most boring data into captivating presentations with just a flick of his hand.
Helps clients define marketing strategy and accompany them in their marketing projects both in stores and in digital channels.
ESSEC, Louis Vuitton, Meituan/Meilishuo China.
Knowledgeable about the best and newest products of the most popular beauty brands.
Helps clients define marketing strategy and accompany them in their marketing projects both in stores and in digital channels.
EMLYON Business School, University of the Arts London, Moët Hennessy Diageo China, Giudecca 795 Gallery.
Wine and champagne enthusiast, Art-admirer and member of WOMEN@DIOR Community.
Work with MAD clients to develop innovative retail strategies and highlight their uniqueness
ESCP Business School, Hermès, Christian Dior Couture
Prominent level in offbeat humour and good mood
Assists MAD clients in defining unique customer and retail strategies, with an international perspective rooted in knowledge of the East Asian market.
Sciences Po, Yonsei University, French Fashion Institute, Pernod Ricard, Saint Louis, Business France Korea
Swap fridge magnets for niche fragrances on every trip
Accompagne les clients de MAD dans la définition de stratégies business et retail innovantes et la conception d’expériences client uniques
Université Paris 1 - Panthéon Sorbonne, Chanel, CELINE, BNPP Exane, Hermès
Suit les cours de Bourse avec autant d’assiduité que les défilés de la Fashion Week
Accompagne les clients de MAD dans l’élaboration de stratégies retail innovantes et d’expériences clients uniques, visant à optimiser leur performance dans l’univers du luxe.
Université Panthéon-Assas, EDHEC, Sungkyunkwan, UC Berkeley, Louis Vuitton, Celine.
Sur-analyse tout sociologiquement – même les micro-trends Tiktok.
Accompagne les clients de MAD pour mieux comprendre la nouvelle ère du luxe et contribuer à des projets de stratégie retail à la fois innovants et commercialement efficaces, avec une perspective internationale et un focus particulier sur le marché chinois.
HEC Paris Business School, Queen’s University (Canada), L’Oréal (Lancôme & YUE-SAI), Bottega Veneta, Christian Dior Couture.
Amatrice de bistrots, danseuse K-pop et "cat mom" — curieuse, énergique et structurée.
Assists luxury houses and players in the definition of innovative brand, customer and business strategies, by combining positioning, retail, innovation and trend forecasting to activate sustainable growth drivers.
SDA Bocconi Business School, Chloé, L'Oréal, Christian Louboutin, Tod's.
Able to name more emerging brands than a buyer in the middle of Fashion Week
Assure le bon fonctionnement quotidien de MAD en pilotant la coordination interne et l’environnement de travail, aussi bien sur des sujets organisationnels que dans l’optimisation des process et l’expérience des équipes.
Responsable de corner Joaillerie : le Bon Marché paris. Graphiste en packaging de Luxe. Prépa Atelier Hourdé – Master en communication visuelle ESAT
Maîtrise l’art de l’organisation avec précision et fluidité, en y insufflant une sensibilité esthétique qui sublime chaque détail
Helps MAD clients to place the clients' needs at the heart of their retail strategy.
EM Lyon, East China Normal University Shanghai, Chanel Watches andFine Jewelry then Fashion, Product and Client Marketing.
Passionate about “bistronomie”, her measurement unit is the price of a menu in one of the Fooding best tables.
Helps MAD Academy clients drive the growth and engagement of their most precious asset: their teams!
HEC Paris, University of British Columbia, L'Oréal, Pernod Ricard.
Ensures that endorphine levels in MAD offices are always high!
Assists MAD clients in the design of tailor-made training strategies, from global vision to field execution. A dual beauty and fashion culture, nourished by experiences in both mature and emerging markets, at the service of teams that want to perform at the height of their homes.
EM Normandie (Master Business & Management), Chanel, Dior, within Global and European functions and on the direct market in Dubai.
Crossed deserts and parades to understand that forming a team in Dubai or Paris is above all speaking the same language: that of excellence.
Supports MAD Academy in delivering tailored learning strategies and training content.
Istituto Marangoni, New York University, Paul Weiss LLP, Roger Vivier
An avid traveller, always finding obscure places in the world to visit with the help of Google Maps. Passionate about the ballet and performing arts.
J’aide MAD Academy à fournir des stratégies d’apprentissage et des contenus de formation sur mesure.
EM Lyon business school, Princeton University, The Brand Collector.
Curieuse et passionnée de voyage, j’aime découvrir de nouvelles adresses à Paris et explorer la ville à travers ses quartiers.
Helps MAD Talent clients to recruit the profiles best suited to their needs and organizations, with a dual approach combining talent watch and development
ESCP, investment banking, tourism and events in China, executive search since 2007.
Yoga (especially by the ocean), Italian cuisine and compulsive reader.
Identifies, recruits and nurtures Luxury talents to successfully support MAD Talent's clients in their transformation strategy.
Creative director within marketing operational agencies and then Business Unit managing director in charge of international development for beauty, travel and luxury business.
Dopamin, endomorphin and serotonin booster.
Boosts our capacity to support luxury Houses in their transformation within the Chinese market.
SDA Bocconi, LBS, Columbia Business School, Secret Garden, Creative Capital, Altavia.
Chinese contemporary art and dark chocolate.
Helps clients develop their retail strategies in the digital world.
HEC Paris, Alibaba, Roland Berger, L'Oréal.
Data magician with digital mindset.
Helps clients to shape and implement innovative luxury strategies.
Columbia University, Morgan Stanley, P&G et Bain.
Venturing into different destinations, brimming with energy and curiosity, finding joy in everything.
Help clients with their marketing strategy and support their marketing projects
HEC Paris, Loreal Luxe, Kering, Ogilvy, Tencent, Unilever
Just a fashion girlie in her office glow-up era