Our team
The MAD team is composed of more than 60 consultants who cultivate unparalleled expertise to meet the challenges of the Client Age.
Founded MAD in 2009 with Jean, and since then has been thinking about the new models of the luxury sector, develops new clients, pampers the existing ones and spends as much time as possible inventing future MAD practices.
EM Lyon, Dauphine, Louis Vuitton and Celine.
Able to do 4 things at the same time without letting go of anything, not even her phone.
Founded MAD in 2009 with Delphine, and since then has put all his energy in supporting Luxury leaders writing new chapters for their brands. Jean is in charge of the international development of MAD, with a first office opened in Shanghaï in 2021.
HEC, Masaï
Shares with Montesquieu the belief that " Severity makes the fools happy", and therefore enjoys a daily dose of humor ... with a touch of hedonism.
In charge of the MAD Strategy division, Véronique leads a team with singular and complementary skills, constantly looking for innovative solutions to help Luxury players in the definition and implementation of disruptive strategies.
HEC, LSE, 12 years of Marketing in the cosmetic industry (Bourgeois, Dior) andbusiness angel within Jewelry.
Cosmopolitan with more than 15 years spent in Mexico, Montreal, Los Angeles, Washington DC andLondon.
Works on business and client relationship experientialization strategies for luxury Maisons.
8 years of solid experience in financial analysis in Paris and London specialized in the luxury sector. Founded 1889, a Paris based agency specialized in the “experientialization” of luxury client relationships.
An enthusiast of French literature (L’Équipe) and cultural events (Parc des Princes).
Supports MAD’s clients in defining a strategic vision and its operational application.
HEC, Roland Berger, Hermès, Développement Retail.
Art, design and opera.
Support Luxury Leaders to sustain their (r)evolution, in particular through their omnichannel development.
EM Lyon, East China Normal University Shanghai, M6 Group, Javelin Group, Accenture.
Challenges all blondies' stereotypes.
Boosts our capacity to support luxury Houses in their transformation within the Chinese market.
SDA Bocconi, LBS, Columbia Business School, Secret Garden, Creative Capital, Altavia.
Chinese contemporary art and dark chocolate.
Empowers MAD clients to optimize the performance of their strategies, organizations, and crucial luxury processes such as store design and opening, product development, retail operations and much more!
HEC Paris, Mines Paristech, Roland Berger, Hermès.
A parallel life in physical and digital auction houses, a specific interest for colours, Basque Country and canoe.
Helps MAD Talent clients to recruit the profiles best suited to their needs and organizations, with a dual approach combining talent watch and development
ESCP, investment banking, tourism and events in China, executive search since 2007.
Yoga (especially by the ocean), Italian cuisine and compulsive reader.
Identifies, recruits and nurtures Luxury talents to successfully support MAD Talent's clients in their transformation strategy.
Creative director within marketing operational agencies and then Business Unit managing director in charge of international development for beauty, travel and luxury business.
Dopamin, endomorphin and serotonin booster.
Supports MAD to facilitate its growth and development, in France and internationally.
TBS, ESCP, Arthur Andersen, EY, Sarenza et Effy.
Everything that can be measured can be improved. "Without data, you're just another person with an opinion" (W. Edwards Deming)
In charge of MAD’s awesome talents management.
EDHEC, Celsa. Financial audit at Arthur Andersen (a little), consulting at Masaï/Ayming (a lot), HR and Talent Management at Richemont and Boston Consulting Group (passionately). Now Talent Manager (MADly).
Stay calm even in the worst situations and can read minds - especially mine.
Helps clients elaborate original retail strategies in an intercultural context.
BISU, SINOHYDRO, HEC Paris, Amazon France.
Translates faster than his shadow.
Helps Luxury leaders to understand tomorrow’s world, to develop surprising and convincing D2C Stratégies.
Sciences Po, Hitotsubashi University, The Kooples, Volcan.
Like ChatGPT, feeds on all his surounding to generate, on demand, innovative conceptual connections between vairous topics such as sociology, selling skills, design, or even Marvel movies.
Supporting our clients in solving the challenging equation between branding, customer centricity, outstanding experience and… P&L.
Unibail-Rodamco-Westfield, PMP, L’Artisan Parfumeur, L’Occitane en Provence, HEC Paris.
Champagne is always a good idea.
Helps clients develop their retail strategies in the digital world.
HEC Paris, Alibaba, Roland Berger, L'Oréal.
Data magician with digital mindset.
Helps MAD Academy clients drive the growth and engagement of their most precious asset: their teams!
HEC Paris, University of British Columbia, L'Oréal, Pernod Ricard.
Ensures that endorphine levels in MAD offices are always high!
Assists MAD clients in elaborating unique client experiences, efficient organizational structures and ambitious business strategies.
HEC Paris, LUISS Guido Carli, Veepee, Parfums Christian Dior.
Controls the electromagnetic field to spread positive energy.
Empower MAD clients to shine through brilliant strategies championing excellence across brand, people, business, and client dimensions.
HEC Paris, Bocconi, USC Los Angeles, Galeries Lafayette, CELINE.
Foretells the future of Luxury in diamonds facets to always stay ahead of the trend.
Accompanies clients on their strategic reflections over retail concept definition and signature client experiences development.
Paris Dauphine University, London Business School, Strategy consulting at Accenture Strategy.
A passion for finding the best hotels and restaurants in any part of the world.
Supports MAD clients in their retail development and the creation of unique experiential strategies.
ESCP Business School, Institut Français de la Mode, Givenchy, Louis Vuitton, LVMH Fragrance Brands.
Decodes the trend Matrix faster than Neo, and has no equal in making original connections of ideas.
Assists MAD clients in their strategic reflections on the retail universe and the development of unique and memorable client experiences.
ESCP Europe, Warwick University, Chanel, L'Oréal.
Better face recognition ability than the Berghain’s physiognomist.
Helps clients to develop unique learning strategy both for in-class and digital training.
HEC Paris, Zhejiang University, JD.com, E-Art, Global Times.
Always open to new things happened in life and natrually curious to everyone. Huge foodie with amazing cooking skills. Love art in general and an excellent gamer.
AccAccompanies clients to define and implement luxury strategies with practical solutions.
ESSEC, HKUST, Van Cleef andArpels, Lane Crawford, Prada.
Never stressed. Absolutely never.
Supports MAD clients to unlock the full potential of their brand, client and business equation, and their positioning strategy on new territories
ESSEC Business School, DIOR Maison, Aesop, L'Occitane en Provence.
Knows the A to Z of the emerging fashion brands better than Loïc Prigent himself.
Helps clients define marketing strategy and accompany them in their marketing projects both in stores and in digital channels.
ESSEC, Louis Vuitton, Meituan/Meilishuo China.
Knowledgeable about the best and newest products of the most popular beauty brands.
Accompanies MAD clients in crafting inspiring content to engage and convey their vision.
Formation @Pierre Hermé, Communication @MAN/WOMAN (fashion trade show), Retail @Maje
Dare to occasionally surprise, to create a memory, a message, an emotion!
Assists MAD clients in defining innovating retail strategies and elaborating unique client experiences.
Audencia Business School, Pace University New York, CHANEL, LVMH Fragrance Brands.
Benchmarks faster than her shadow, from retail trends to salad bars.
Helps MAD clients to define inspiring retail strategies and unique client experiences.
EM Lyon, LUISS Guido Carli, Parfums Christian Dior, Lincoln.
Always sees the glass as half full, even when it is empty.
Assist MAD clients in the development of retail strategies to create unique and innovative customer experiences.
EDHEC, Hong Kong Baptist University, Louis Vuitton, One Point, Groupe Rocher.
Surf the wave as well as Excel cells.
Helps clients define marketing strategy and accompany them in their marketing projects both in stores and in digital channels.
EMLYON Business School, University of the Arts London, Moët Hennessy Diageo China, Giudecca 795 Gallery.
Wine and champagne enthusiast, Art-admirer and member of WOMEN@DIOR Community.
Assists MAD's clients in developing innovative and omnichannel retail strategies to create personalized and memorable client experiences.
ESSEC Business School, McGill University, Louis Vuitton, DIOR.
As fast to format slides as to immortalize her costume parties.
Helps clients to shape and implement innovative luxury strategies.
Columbia University, Morgan Stanley, P&G et Bain.
Venturing into different destinations, brimming with energy and curiosity, finding joy in everything.
Supports MAD’s clients in defining innovative and distinctive retail strategies to maximize their performance in the luxury sector.
ESSEC, Brandeis University, Kantar, Richemont.
Can turn the most boring data into captivating presentations with just a flick of his hand.
Helps clients to understand this new era of luxury, to imagine and implement innovative and commercially efficient retail strategies, with a specific focus on China market.
ESSEC Business School, Louis Vuitton, Chanel, Maison Margiela.
Gym addict, spontaneous traveler, 24/7 optimist, random perfectionist…
Work with MAD clients to develop innovative retail strategies and highlight their uniqueness
ESCP Business School, Hermès, Christian Dior Couture
Prominent level in offbeat humour and good mood
Help clients with their marketing strategy and support their marketing projects
HEC Paris, Loreal Luxe, Kering, Ogilvy, Tencent, Unilever
Just a fashion girlie in her office glow-up era
Supports MAD's clients in defining business, client & brand strategies, from tactical expansion of distribution networks to the design of singular experiences.
EDHEC Business School, SungKyunKwan Graduate School of Business, UC Berkeley Haas Business School, Van Cleef & Arpels, Tiffany & Co., Louis Vuitton, Luxottica, Printemps, Galeries Lafayette.
Knows how to seamlessly handle a professional and personal schedule busier than the Fashion Week calendar.
Supports MAD Academy in delivering tailored learning strategies and training content.
Istituto Marangoni, New York University, Paul Weiss LLP, Roger Vivier
An avid traveller, always finding obscure places in the world to visit with the help of Google Maps. Passionate about the ballet and performing arts.
Founded MAD in 2009 with Jean, and since then has been thinking about the new models of the luxury sector, develops new clients, pampers the existing ones and spends as much time as possible inventing future MAD practices.
EM Lyon, Dauphine, Louis Vuitton and Celine.
Able to do 4 things at the same time without letting go of anything, not even her phone.
Founded MAD in 2009 with Delphine, and since then has put all his energy in supporting Luxury leaders writing new chapters for their brands. Jean is in charge of the international development of MAD, with a first office opened in Shanghaï in 2021.
HEC, Masaï
Shares with Montesquieu the belief that " Severity makes the fools happy", and therefore enjoys a daily dose of humor ... with a touch of hedonism.
In charge of the MAD Strategy division, Véronique leads a team with singular and complementary skills, constantly looking for innovative solutions to help Luxury players in the definition and implementation of disruptive strategies.
HEC, LSE, 12 years of Marketing in the cosmetic industry (Bourgeois, Dior) andbusiness angel within Jewelry.
Cosmopolitan with more than 15 years spent in Mexico, Montreal, Los Angeles, Washington DC andLondon.
Works on business and client relationship experientialization strategies for luxury Maisons.
8 years of solid experience in financial analysis in Paris and London specialized in the luxury sector. Founded 1889, a Paris based agency specialized in the “experientialization” of luxury client relationships.
An enthusiast of French literature (L’Équipe) and cultural events (Parc des Princes).
Supports MAD’s clients in defining a strategic vision and its operational application.
HEC, Roland Berger, Hermès, Développement Retail.
Art, design and opera.
Support Luxury Leaders to sustain their (r)evolution, in particular through their omnichannel development.
EM Lyon, East China Normal University Shanghai, M6 Group, Javelin Group, Accenture.
Challenges all blondies' stereotypes.
Empowers MAD clients to optimize the performance of their strategies, organizations, and crucial luxury processes such as store design and opening, product development, retail operations and much more!
HEC Paris, Mines Paristech, Roland Berger, Hermès.
A parallel life in physical and digital auction houses, a specific interest for colours, Basque Country and canoe.
Supports MAD to facilitate its growth and development, in France and internationally.
TBS, ESCP, Arthur Andersen, EY, Sarenza et Effy.
Everything that can be measured can be improved. "Without data, you're just another person with an opinion" (W. Edwards Deming)
In charge of MAD’s awesome talents management.
EDHEC, Celsa. Financial audit at Arthur Andersen (a little), consulting at Masaï/Ayming (a lot), HR and Talent Management at Richemont and Boston Consulting Group (passionately). Now Talent Manager (MADly).
Stay calm even in the worst situations and can read minds - especially mine.
Helps Luxury leaders to understand tomorrow’s world, to develop surprising and convincing D2C Stratégies.
Sciences Po, Hitotsubashi University, The Kooples, Volcan.
Like ChatGPT, feeds on all his surounding to generate, on demand, innovative conceptual connections between vairous topics such as sociology, selling skills, design, or even Marvel movies.
Supporting our clients in solving the challenging equation between branding, customer centricity, outstanding experience and… P&L.
Unibail-Rodamco-Westfield, PMP, L’Artisan Parfumeur, L’Occitane en Provence, HEC Paris.
Champagne is always a good idea.
Assists MAD clients in elaborating unique client experiences, efficient organizational structures and ambitious business strategies.
HEC Paris, LUISS Guido Carli, Veepee, Parfums Christian Dior.
Controls the electromagnetic field to spread positive energy.
Empower MAD clients to shine through brilliant strategies championing excellence across brand, people, business, and client dimensions.
HEC Paris, Bocconi, USC Los Angeles, Galeries Lafayette, CELINE.
Foretells the future of Luxury in diamonds facets to always stay ahead of the trend.
Accompanies clients on their strategic reflections over retail concept definition and signature client experiences development.
Paris Dauphine University, London Business School, Strategy consulting at Accenture Strategy.
A passion for finding the best hotels and restaurants in any part of the world.
Supports MAD clients in their retail development and the creation of unique experiential strategies.
ESCP Business School, Institut Français de la Mode, Givenchy, Louis Vuitton, LVMH Fragrance Brands.
Decodes the trend Matrix faster than Neo, and has no equal in making original connections of ideas.
Assists MAD clients in their strategic reflections on the retail universe and the development of unique and memorable client experiences.
ESCP Europe, Warwick University, Chanel, L'Oréal.
Better face recognition ability than the Berghain’s physiognomist.
AccAccompanies clients to define and implement luxury strategies with practical solutions.
ESSEC, HKUST, Van Cleef andArpels, Lane Crawford, Prada.
Never stressed. Absolutely never.
Supports MAD clients to unlock the full potential of their brand, client and business equation, and their positioning strategy on new territories
ESSEC Business School, DIOR Maison, Aesop, L'Occitane en Provence.
Knows the A to Z of the emerging fashion brands better than Loïc Prigent himself.
Helps clients define marketing strategy and accompany them in their marketing projects both in stores and in digital channels.
ESSEC, Louis Vuitton, Meituan/Meilishuo China.
Knowledgeable about the best and newest products of the most popular beauty brands.
Assists MAD clients in defining innovating retail strategies and elaborating unique client experiences.
Audencia Business School, Pace University New York, CHANEL, LVMH Fragrance Brands.
Benchmarks faster than her shadow, from retail trends to salad bars.
Helps MAD clients to define inspiring retail strategies and unique client experiences.
EM Lyon, LUISS Guido Carli, Parfums Christian Dior, Lincoln.
Always sees the glass as half full, even when it is empty.
Assist MAD clients in the development of retail strategies to create unique and innovative customer experiences.
EDHEC, Hong Kong Baptist University, Louis Vuitton, One Point, Groupe Rocher.
Surf the wave as well as Excel cells.
Helps clients define marketing strategy and accompany them in their marketing projects both in stores and in digital channels.
EMLYON Business School, University of the Arts London, Moët Hennessy Diageo China, Giudecca 795 Gallery.
Wine and champagne enthusiast, Art-admirer and member of WOMEN@DIOR Community.
Assists MAD's clients in developing innovative and omnichannel retail strategies to create personalized and memorable client experiences.
ESSEC Business School, McGill University, Louis Vuitton, DIOR.
As fast to format slides as to immortalize her costume parties.
Supports MAD’s clients in defining innovative and distinctive retail strategies to maximize their performance in the luxury sector.
ESSEC, Brandeis University, Kantar, Richemont.
Can turn the most boring data into captivating presentations with just a flick of his hand.
Work with MAD clients to develop innovative retail strategies and highlight their uniqueness
ESCP Business School, Hermès, Christian Dior Couture
Prominent level in offbeat humour and good mood
Supports MAD's clients in defining business, client & brand strategies, from tactical expansion of distribution networks to the design of singular experiences.
EDHEC Business School, SungKyunKwan Graduate School of Business, UC Berkeley Haas Business School, Van Cleef & Arpels, Tiffany & Co., Louis Vuitton, Luxottica, Printemps, Galeries Lafayette.
Knows how to seamlessly handle a professional and personal schedule busier than the Fashion Week calendar.
Helps MAD Academy clients drive the growth and engagement of their most precious asset: their teams!
HEC Paris, University of British Columbia, L'Oréal, Pernod Ricard.
Ensures that endorphine levels in MAD offices are always high!
Helps clients to develop unique learning strategy both for in-class and digital training.
HEC Paris, Zhejiang University, JD.com, E-Art, Global Times.
Always open to new things happened in life and natrually curious to everyone. Huge foodie with amazing cooking skills. Love art in general and an excellent gamer.
Accompanies MAD clients in crafting inspiring content to engage and convey their vision.
Formation @Pierre Hermé, Communication @MAN/WOMAN (fashion trade show), Retail @Maje
Dare to occasionally surprise, to create a memory, a message, an emotion!
Supports MAD Academy in delivering tailored learning strategies and training content.
Istituto Marangoni, New York University, Paul Weiss LLP, Roger Vivier
An avid traveller, always finding obscure places in the world to visit with the help of Google Maps. Passionate about the ballet and performing arts.
Helps MAD Talent clients to recruit the profiles best suited to their needs and organizations, with a dual approach combining talent watch and development
ESCP, investment banking, tourism and events in China, executive search since 2007.
Yoga (especially by the ocean), Italian cuisine and compulsive reader.
Identifies, recruits and nurtures Luxury talents to successfully support MAD Talent's clients in their transformation strategy.
Creative director within marketing operational agencies and then Business Unit managing director in charge of international development for beauty, travel and luxury business.
Dopamin, endomorphin and serotonin booster.
Boosts our capacity to support luxury Houses in their transformation within the Chinese market.
SDA Bocconi, LBS, Columbia Business School, Secret Garden, Creative Capital, Altavia.
Chinese contemporary art and dark chocolate.
Helps clients elaborate original retail strategies in an intercultural context.
BISU, SINOHYDRO, HEC Paris, Amazon France.
Translates faster than his shadow.
Helps clients develop their retail strategies in the digital world.
HEC Paris, Alibaba, Roland Berger, L'Oréal.
Data magician with digital mindset.
Helps clients to shape and implement innovative luxury strategies.
Columbia University, Morgan Stanley, P&G et Bain.
Venturing into different destinations, brimming with energy and curiosity, finding joy in everything.
Helps clients to understand this new era of luxury, to imagine and implement innovative and commercially efficient retail strategies, with a specific focus on China market.
ESSEC Business School, Louis Vuitton, Chanel, Maison Margiela.
Gym addict, spontaneous traveler, 24/7 optimist, random perfectionist…
Help clients with their marketing strategy and support their marketing projects
HEC Paris, Loreal Luxe, Kering, Ogilvy, Tencent, Unilever
Just a fashion girlie in her office glow-up era