MAD Academy
Transformational Learning
Our manifesto
We are experts in luxury retail learning
supporting growth and driving long-lasting change
– for both learners and the maison(s)
What we believe in ...
What we commit to
We believe that...
People are a (luxury) Maison’s
most precious asset
The learning department should be a business partner within their Maison
Each learner has their own
way of learning
We are committed to...
Treating learners & trainers in the same way they would treat their clients
Supporting learning departments
with the right tools and mindset
Crafting engaging learning journeys
that blend a wide array formats
What we offer
From strategy to execution
LEARNING STRATEGY
Alearning strategy consistently aligned with
the brand's business strategy, covering short-term and long-term plans and key actions
BLENDED LEARNING CONTENT DESIGN
A blended approach to the creation and production of learning content and tools, from visual identity design to in-class and e-learning, accompanied by training sessions
EXPERIENTIAL SEMINARS
Design, preparation and animation of engaging experiential seminars accompanied by communication plans that elicit excitement in learners and relevant key stakeholders
SUPPORT FOR TRAINING RELAYS
A set of training tools to assist training relays in facilitating and animating training sessions with efficiency and ease
LEARNING STRATEGY
A learning strategy aligned with the brand's business strategy, covering short-term and long-term plans and key actions
BLENDED LEARNING CONTENT DESIGN
A blended approach to the creation and production of learning content and tools, from visual identity design to in-class and e-learning, accompanied by training sessions
EXPERIENTIAL SEMINARS
Design, preparation and animation of engaging experiential seminars accompanied by communication plans that elicit excitement in learners and relevant key stakeholders
SUPPORT FOR TRAINING RELAYS
A set of training tools to assist training relays in facilitating and animating training sessions with efficiency and ease
Learning Strategy - Signature
A learning strategy consistently aligned with the brand's business strategy, covering short-term and long-term plans and key actions
Blended learning content design
A blended approach to the creation and production of learning content and tools, from visual identity design to in-class and e-learning, accompanied by training sessions.
Training topics covered by MAD Academy
Knowledge about...
/ Brand Culture & Values
/ Brand History & Assets
/ Product
/ Digital Tools
/ Luxury World (luxury brand key criteria, luxury client expectations, main trends, etc.)
/ Luxury Competitor Benchmark
Know-how about...
/ Selling Ceremony (ice-breaking, story-telling, etc.)
/ Selling Techniques (cross-selling, up-selling, dealing with objections, etc.)
/ Clienteling
/ Product Presentation Gestures & Rituals
Behavior about...
/ Staff Attitudes
/ Leadership and Team Management
/ Emotional Intelligence
/ Mindset Change (brand strategic shift, digitalization, etc.)
Support for training relays
A set of training tools to assist training relays in facilitating and animating training sessions with efficiency and ease.
Training relays support
A set of tools for training relays to efficiently animate training session :
/ Training Facilitation sheets (training topics, objectives, time, tools preparation, etc. )
/ Train-the-trainer Animation
/ Training animation directly to end-learners (TBD based on the No. of learners)
Experiential seminars
Design, preparation and animation of engaging experiential seminars accompanied by communication plans that elicit excitement in learners and relevant key stakeholders.
Our clients
We mainly work with 4 different types of learners.
Trainers
At corporate, regional and market levels:
/ How to be a good trainer?
/ How to facilitate a training?
/ How to measure training impact?
/ Client and Retail topics (retail KPIs, CRM/clienteling,…)
Retail/WHS Department Managers
Retail managers, at both global and regional levels:
/ How to animate my team?
/ How to be a good leader?
/ How to manage business/retail/client needs?
/ How to track KPIs?
/ CRM/Clienteling
Field staff (SM, CA)
Store teams, from support functions to frontline staff
/ Selling techniques
/ Selling skills
/ Product training
/ CRM/Clienteling
HQ Department (S)
Business teams, both at global and regional levels
/ Management
/ Leadership
/ CRM/Clienteling